This relevancy (using descriptive anchor texts) helps them better understand the general focus of your website. Instead improve search engine rankings by using topic clusters. Group keywords/pages in terms of topics, using long-tail keywords to build topical relevance. The three primary components of on-page optimization include on-page SEO, off-page SEO, and technical SEO. Integrating each element into your SEO strategy can lead to better domain authority and higher search engine rankings. Page optimization also maximizes the benefit of your off-page SEO efforts.
Optimizing for featured Snippet
Finally, assess the user experience by looking at factors like page load speed, mobile optimization, and site navigation. An On Page SEO Audit is important because it can identify issues with your content that could hurt user engagement and confuse the crawlers. When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user. Alt tags are a bit of HTML code that helps search engines understand what pictures, videos and other media are on your page. Every page on your website will have a bit of HTML code that is called the “title tag”. They act as the first signal to search engines and to users what the page is about.
- These four tools will do everything you need to ensure that your content is perfectly optimised for Google.
- Search engines crawl web pages and index them into databases to display the most relevant results to their users.
- Chances are, you’re not going to sell exactly the same products throughout the whole life of your Shopify store.
- This SEO practice will help you identify relevant keywords that your audiences are searching for, allowing you to add them to your product pages for greater search engine visibility.
- External links are the links from other websites you may link to within your content.
On-Page SEO
This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways. Click to add suggestions and build a list of topically aligned keywords. The Topical Keyword Tool helps you verify that the keywords you’re focusing on will give you authority & relevance for your actual category. Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position.
Those factors, such as H1-H6 header tags, title tags, meta descriptions, image alt text, etc., are easier to control and maintain. On-page SEO improves the quality of your web pages so that search engines can understand them and rank them higher in search results. If a page shows up in search, it is more likely to increase traffic and even help with conversions. Additionally, on-page SEO optimizations help improve user experience and content accessibility. So, in on page seo, you deal with all the elements of SEO that you can control.
You can also optimize for conversational keywords to help you match the way people search on AI engines and voice search devices. You can check the status of your internal linking with a free tool like Screaming Frog. Having little to no internal linking on your pages negatively impacts the user’s ability to access content on your site that is valuable to them. And if they can’t access it, that directly affects your conversion rate. PageSpeed Insights will provide you with customized recommendations for speeding up your site. You can also follow some best practices for page speed, like compressing images, eliminating unnecessary website code, and more.
Before you can optimize your SEO Anomaly site, you need to choose the right keywords. These are the phrases that your customers are Googling when looking for a business like yours. Once you’ve made a list of target keywords, you want to use them throughout your website.